Australia’s first ever luxury clothing retailer, China, is hoping to offer shoppers a unique and affordable way to access the country’s vast retail market.
The company, which has more than 400 stores in China, will soon launch its first retail outlet in Hong Kong.
“China is a big country.
And there are a lot of consumers that are not interested in traditional retail, so they just want to browse online,” CEO of China Fashion Week, James Piazza, said.
“They’re looking for a better experience, more convenient shopping experience.”
China Fashion Weeks, which is run by Mr Piazzas family, aims to offer a mix of fashion and fashion accessories to the countrys most discerning shoppers.
The website launched this month with more than $100 million in investments.
“We want to be able to cater to those who are interested in luxury fashion, but also have a wide range of different styles for everyday wear,” Mr Piaszza said.
The Chinese fashion brand, which started in the country in the late 1980s, is currently the fourth largest retailer in China.
In addition to its stores, the company also operates online sales and retail partnerships with a number of brands.
“It’s a little bit like eBay,” Mr Koehlberg said.
He said the company is also looking to develop a business model that could work with its local customers.
The founder of the company, Koehla Koehnberg, said the aim of China’s luxury fashion market was to provide a more affordable alternative to traditional retailers.
“The Chinese retail business model is not very sustainable,” Mr Tia said.
Chinese fashion entrepreneur Koehm, who started his career in China’s garment industry, said his goal was to help Chinese consumers afford high-end fashion.
“What we’re trying to do is create a way to buy luxury fashion from China and provide a way for people to access it for cheaper than in the US,” Mr Mihai said.
Koehler said he was inspired by the successful launch of his online retail business, where customers could browse online and purchase items online, including handbags and luxury watches.
“My business is completely about providing the right products for the right price,” he said.